Business, as a concept, is really quite simple. An individual or organisation adds value to something before selling it on. If they sell it for more than it costs to acquire, add value, promote and distribute it, they make a profit.
The business model is how this profit is generated. It's an important concept because it makes companies look at what they actually do and ask whether it's sufficiently profitable.
It’s also an extremely useful exercise for new companies because it indicates whether the start-up business has the makings of success. If there isn't a robust business model, it cannot survive.
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