STERLING HEIGHTS, MI, Nov 14, 2011 (MARKETWIRE via COMTEX) –
The completed NAPA Know How CarDomain Project Car has finally been
revealed. The project car, a1965 Chevelle, was built by Kustom
Creations as a promotional campaign for NAPA Auto Parts in
collaboration with CarDomain.com, the world’s largest online
automotive enthusiast community.
The Chevelle, purchased through the CarDomain classifieds, was a
partially completed father-son project that received the full custom
treatment at Kustom Creations in Detroit. The makeover included disc
brakes, an upgraded suspension, a manual four-speed conversion,
upgrades to the 400-horsepower 396 V8, and custom paintwork featuring
the NAPA blue-and-gold color scheme.
“It can definitely be a challenge to take on someone else’s project,
a car that’s in pieces,” said Harvey Ledesma, President, Kustom
Creations. “But with the parts support from NAPA, we had everything
we needed to transform the Chevelle into a top-notch show car.”
Jen Dunnaway, editor at CarDomain.com, was on hand to witness the
unveiling. “The NAPA Know How CarDomain Project Car build has been a
really cool, interactive campaign for CarDomain,” she said. “To be
able to build out one of our members’ cars purchased from our own For
Sale section, document the entire project from beginning to end at a
top Detroit-area custom shop and then have a gorgeous muscle car at
the end of it all: this is definitely the kind of campaign that our
car-enthusiast community responds to.”
The Chevelle’s transformation was documented in an online video
series, narrated by Matt Farah of ‘The Smoking Tire’ and Speed
Channel’s ‘The Car Show,’ with each episode covering a different
portion of the build. The series was hosted at NAPA’s Brand Page on
CarDomain.com, where updates to the project are posted and the
company can communicate directly with its fans. The entire series can
be viewed at
http://www.cardomain.com/brands/napa .
Now that the build is complete, the Chevelle will soon be en route to
NAPA headquarters in Atlanta, and from there it will travel to a
variety of car shows and events through 2012.
About CarDomain Network, CarDomain.com, Streetfire.com and
Autoholics.com:
Founded in 1998, The CarDomain Network, Inc. is well
known as the largest online social community of automotive
enthusiasts with over 5.5 million unique visits and 27 million
pageviews per month. It has built and maintains the largest
automotive enthusiast database, tracking the behavior of automotive
followers, and offers innovative and customized marketing ideas to
capitalize on this valuable audience.
CarDomain.com, with over 940,000 custom ride profiles, allows users
to create custom profiles of their vehicles and display them to other
car lovers across our vast social networks with the ability to
upload, share and comment on profiles, photos and videos as well as
post to other social media accounts. StreetFire.com is the leader in
online automotive video sharing. Its library consists of over 2
million user-contributed videos, and streams over 10 million videos
monthly. Autoholics.com displays the latest in automotive news where
members can write and post their own blogs and reviews, allowing them
to share their thoughts and ideas with fellow automotive fans.
SOURCE: CarDomain Networks
http://www2.marketwire.com/mw/emailprcntct?id=1B1F4EE545E431DD
Copyright 2011 Marketwire, Inc., All rights reserved.
Article source: http://www.marketwatch.com/story/completed-napa-know-how-cardomain-project-car-is-revealed-2011-11-14
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