So in your quest to gain legitimacy, you’ve decide it’s time to get some business cards printed up...this being one of the badges of the professional actor. At your local Kinko’s or Staples, you can choose from a dizzying array of colors, fonts and styles, each designed to allow you to create that one-of-a-kind card. You put your name, cell number and email on it, and if you’re feeling extra special you might even add the title Actor or Performer to it. But this calling card you’ve created is based on the mistaken idea that it should mimic the business card of the real estate agent, the attorney or the car salesman. It doesn’t and it shouldn’t.
Lesson Number One
To begin with, you’ve ignored the “Holy of Holies” of actor marketing, “Thou shall not create any piece of advertising without your picture on it!” Your face is the single most important marketing tool you have. People may not immediately recall your name or where they met you, but they will certainly remember what you looked like. So whether it’s a flyer, your letterhead or a business card, you must help the person receiving it connect your name with your face.
Actually, this concept goes back almost 150 years to a style of calling card created in France known as carte de visite – a small photograph mounted on a thick paper card about 2 ½ by 3 ½ inches in size with the person’s name printed on the back and used to announce their presence at someone’s home, etc. It was such a hit back then that people use to trade and collect them.
- College Basketball Cards
College basketball most often refers to the USA basketball competitive governance structure established by the National Collegiate Athletic Association (NCAA ...
- Ati Video Card Fan
- 128 Mb Sd Memory Cards
- How To Make Own Card On Computer
- Golfcard International